This section describes several different ways in which companies can involve their employees in supporting the work of the non-profit sector. It includes the following methods:
Give As You Earn
Staff can agree to have a specified monthly amount debited directly from their salary and paid to an NPO or community programme, which they have chosen to support. For instance Old Mutual’s 'Adopt an Orphan' programme attracted monthly financial commitments from over 250 staff members, which helped to support more than 350 orphans.
Charities Aid Foundation SA has developed a ‘Give As You Earn’ payroll programme that is easy to install and run, and works for any amount of money from as little as ten rands. CAF SA will handle the administration and distribution of the money and audit the NPOs receiving the donations. It can operate in several ways:
This programme has proved extremely successful since its launch in 2002. Many companies now match their employees’ donations. Millions of rands have been distributed to over a hundred different NPOs since its inception.
Absa has a ‘Give As You Earn’ (GAYE) programme which was launched in 2001 to raise funds to combat HIV and AIDS. Over 16% of Absa’s staff contribute to this fund and their contributions are matched by the company.
With this programme time volunteered by employees is matched by a cash donation from the company to the relevant NPO. AngloGold Ashanti’s ‘Hearts of Gold’ programme encourages staff to volunteer their time, which is then matched with cash donations. FirstRand, BPH Billiton and Old Mutual run similar ‘Matched Giving’ volunteer programmes. The manager of the Old Mutual Foundation said this approach is critical to the success of such programmes: “ If the staff are going to make a sacrifice the company should partner their efforts.”
Companies can encourage and support employee volunteering by:
Recognising and valuing your staffs’ volunteer activities through an award scheme is an effective way to support and promote employee volunteering. For instance Absa has a community category in its Prestige Awards, which are given in recognition of an outstanding contribution to community upliftment.
Benefits to companies of
involving their employees in a structured volunteering programme Most companies now accept that it is not enough to simply give money
to Non-Profit Organisations (NPOs). Both communities and the government
are looking to businesses, large and small, to help solve the
devastating problems arising from the HIV and AIDS epidemic. Corporate
Social Investment (CSI) is all about using the extensive expertise and
skills of business, in combination with financial assistance, to help
the government and non-profit sector become more effective at service
delivery and social upliftment. More and more companies in South Africa
are actively supporting community programmes, not only as public
relations and marketing exercises, but to also promote a particular
corporate vision and social investment policy.