Although relatively few non-profit organisations (NPOs) currently fundraise online, this situation is set to change as the internet has become an important information resource and networking facility, with growing numbers of individuals and organisations gaining access. Many NPOs now realise the importance of having their own website or some presence on the web in order to be represented to potential funders.
Internet fundraising can be done in several ways:
Having some form of online representation is a necessity in today's fundraising environment. However, internet fundraising needs to be approached as an integral part of an overall fundraising strategy and should not replace existing methods.
Examples of local and international charity portals that feature South African NPOs include:
(Easygiving) provides accessible online fundraising functionality to
help anyone with a cause they care about to raise funds through
sponsorship. Online payment takes the fuss out of fundraising – anyone
can become a 'charity champion' by creating a fundraising page on
Easygiving and collecting donations in support of any appeal.
give2charity is an online fundraising and donation enabler, facilitating the transfer of funds from your fundraising efforts into the South African charity of your choice. You can donate funds directly to your preferred charity; set up support for your own organisations; and find out more about South African non-profit organisations.
GivenGain has been providing businesses and organisations in various vertical markets with state-of-the-art web applications integrated with on-demand payment processing since 2001. The GivenGain service enables non-profit organisations to run a better operation, increase revenue, build and manage relationships, and win support for the ideas in which they believe. GivenGain is different different from other commercial service providers in that 100% of all donations made to projects listed on GivenGain are managed within a fully audited and compliant non-profit environment, made possible through their unique relationship with the GivenGain Foundation, a non-profit organisation regulated by the Swiss Federal Department of Home Affairs. GivenGain has offices in the UK, Switzerland and South Africa.
Greater Good South Africa brings good causes and committed givers together in meaningful and innovative ways to help address poverty in South Africa. Greater Good strives to give small, pioneering NPOs the same access to funds and capacity development as the better-known causes. Over 1,000 organisations are registered on the Greater Good website and nearly R10,000,000 has been raised for good causes including 21,000 man-hours of volunteer skills and time.