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Although relatively few non-profit organisations (NPOs) currently fundraise online, this situation is set to change as the internet has become
an important information resource and networking facility, with growing
numbers of individuals and organisations gaining access. Many NPOs now
realise the importance of having their own website or some presence on
the web in order to be represented to potential funders.
Internet
fundraising can be done in several ways:
- Through a secure
online ‘donate’ facility on your organisation's website
- By supplying banking
details on your website so that funders can deposit money directly into your organisation's account
- By being listed on a charity internet portal. These portals, which represent an
easy way for smaller organisations to get online representation,
generally have different rules and conditions depending on whether they
offer an online donate facility (such as GreaterGood South Africa) or
simply provide information about different NPOs (For the Cause)
Having
some form of online representation is a necessity in today's
fundraising environment. However, internet fundraising needs to be
approached as an integral part of an overall fundraising strategy and
should not replace existing methods.
Examples of local and international charity portals that feature South African NPOs include:
BackaBuddy
(Easygiving) provides accessible online fundraising functionality to
help anyone with a cause they care about to raise funds through
sponsorship. Online payment takes the fuss out of fundraising – anyone
can become a 'charity champion' by creating a fundraising page on
Easygiving and collecting donations in support of any appeal.
For the Cause
website provides a free advertising or promotion platform for needy
causes which can benefit by using one or more of the following services
on offer: a news and events page; a posts page; advertising or
promotional information on the home page (depending on availability of
space).
give2charity
is an online fundraising and donation enabler, facilitating the
transfer of funds from your fundraising efforts into the South African charity of
your choice. You can donate funds directly to your preferred charity;
set up support for your own organisations; and find out more about South
African non-profit organisations.
GivenGain has been providing businesses and organisations in various vertical markets with state-of-the-art web applications integrated with on-demand payment processing since 2001. The GivenGain service enables non-profit organisations to run a better operation, increase revenue, build and manage relationships, and win support for the ideas in which they believe. GivenGain is different different from other commercial service providers in that 100% of all donations made to projects listed on GivenGain are managed within a fully audited and compliant non-profit environment, made possible through their unique relationship with the GivenGain Foundation, a non-profit organisation regulated by the Swiss Federal Department of Home Affairs. GivenGain has offices in the UK, Switzerland and South Africa.
Greater Good South Africa
brings good causes and committed givers together in meaningful and
innovative ways to help address poverty in South Africa. Greater Good
strives to give small, pioneering NPOs the same access to funds and
capacity development as the better-known causes. Over 1,000
organisations are registered on the Greater Good website and nearly
R10,000,000 has been raised for good causes including 21,000 man-hours of
volunteer skills and time.
LISTEN
is an annual global media campaign to raise funds to help the world’s
most disadvantaged children. The campaign reaches more than 500 million
people in 60 countries through television, radio, web, print and mobile
phones, and raises money for children affected by poverty, war, disease,
exploitation, natural disasters and AIDS throughout the world. Several
South African NPOs working with children are helped by LISTEN.
The Trust
enables people to get involved in addressing the challenges that
confront South Africa's society by streamlining the act of giving. Their
website provides a single, global access point for a range of causes
that boosts their fundraising ability by consolidating marketing efforts
under one umbrella.
ISISA
was founded by Candor.com in 1996 as a non-profit charity organisation
portal to procure national and international funding support for South
African NPOs serving people in need.
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